Jay Iseton has been trying to find an investor to help him keep his downtown Mishawaka restaurant open.īut he has been forced to set a closing date since he has yet to secure a financial backer for Jay's Table. Shoppers can keep tabs on the mobile fashion store under the "find the wagon" tab on the Luxe Wagon's website at "We think there will be little depots for trucks like ours in the future," Fessenden says, "by offering customers a one-stop shop and destination. "We are filling a niche that was missing in this marketplace." "Neither of us wanted to be burdened by a landlocked location," Kesling explains about the concept working for the duo. There are soy candles for $10 and vintage stud earrings for $16, on up to $200 rompers and $300 Italian handbags. The line is out of Los Angeles and the design is a one-of-a-kind design from Barcelona.įor its size, the Luxe Wagon offers an array of price points. She takes a 100 percent cotton pajama set off the rack. "We're attracted to things that have a good back story," Fessenden says about the items they sell. Their owners hand-pick the merchandise they sell on trucks and buses, making each "pop-up on wheels" unique. "We want to build relationships with our customers."Īccording to the American Mobile Retail Association, there are currently more than 350 fashion trucks on the U.S. "People love it, but they can't explain exactly why, and that's why we market our truck as an experience," says Kesling. The downfall of always being on the go, however, is the lack of storage space Kesling's home in LaPorte serves as the Luxe stockroom. The travel was one of the reasons these women decided to create their own mobile business. "We like to partner with businesses that have philosophies aligned with ours." "Parking outside a McDonald's wouldn't make sense," Fessenden says. The owners are choosy about where they are seen. One day shoppers might see the Luxe Wagon parked outside Down to Earth or Beyond Zen in Granger, and the next day it might be found at Skip's Open-Air European Farmers Market in New Buffalo. "Every town is different sometimes they don't know what to do with us." "We're a new way of doing commerce," Kesling says. While the business concept offers low overhead, the co-owners have found some city and county officials being unfamiliar with fashion trucks and the type of permitting they require to set up somewhere for 12 hours. "Our destination dictates our hours," Fessenden says. There are really no set locations, either, although Kesling and Fessenden, who wear the same fashions they sell, have a few favorite spots. The on-the-go shop does have a fitting room and even an air conditioner.
0 kommentar(er)
